I never planned to work in communications. I was actually training to be a Drama Teacher.

In 2015, I started a blog because I was trying to make sense of my own life.

At the time, I was a twenty-something adoptee struggling with questions I didn’t know how to answer. Like many people, I had become very good at appearing fine while quietly carrying things I didn’t understand. I was searching for belonging, identity and a sense that I wasn’t the only person feeling the way I did.

So I created the space I couldn’t find.

What began as a personal blog grew into an award-winning mental health community reaching tens of thousands of people. Together, we shared stories, supported one another and proved something I still believe today: people don’t need perfection, they need connection. That experience changed the course of my life.

It taught me that communication is never really about messages, campaigns or content. It is about people. It is about helping someone feel understood. Helping someone feel less alone. Helping someone find clarity when life feels uncertain.

Communicating saved my life. Not because it solved every problem, but because it helped me realise that every person we encounter is carrying a story we know nothing about. Every conversation, decision, message and interaction has the potential to leave someone feeling more connected, more valued and more understood than they did before.

That belief has followed me throughout my career.

Today, I lead communications across Liverpool Cathedral and the Diocese of Liverpool, overseeing reputation, media relations, digital communications, stakeholder engagement and strategic communications for two of Merseyside’s most significant institutions. My work spans crisis communications, leadership transitions, public engagement, governance communications and organisational change.

On the surface, that may seem a long way from a mental health blog. To me, it is exactly the same work.

Whether communicating with one person or one million, the questions remain remarkably similar. How do we build trust? How do we help people navigate uncertainty? How do we communicate difficult decisions with honesty and compassion? How do we create a sense of belonging in an increasingly fragmented world?

These questions sit at the heart of my writing, speaking and professional work.

Much of my career has involved helping organisations communicate through moments of change, scrutiny and complexity. The moments where trust is fragile, emotions run high and there are rarely simple answers. Those experiences have led to a growing interest in leadership, public trust, organisational change and the role communication plays in shaping the institutions we build together.

This website is a place to explore those ideas.

Not as a communications textbook. Not as a collection of definitive answers. But as an ongoing conversation about people, trust, leadership and change.

Because after everything I’ve experienced, from a personal blog written late at night to leading communications across major institutions, I have come to the same conclusion: Communication is ultimately about people.

UK Blog Awards 2019
Mental Health Writer Award Winner

UK Forty Under 40 2025
Marketing Nominee

Prolific North Awards 2025
Marketer of the Year Nominee